The Shape of Data: Topology Meets Analytics. A Practical Introduction to Topological Analytics and the Stability Index (TSI) in Business

Modern business and economic datasets often exhibit nonlinear, multi-scale structures that traditional linear tools under-represent. Topological Data Analysis (TDA) offers a geometric lens for uncovering robust patterns, such as connected components, loops and voids, across scales. This paper provides an intuitive, figure-driven introduction to persistent homology and a practical, reproducible TDA pipeline for applied analysts. Through comparative case studies in consumer behavior, equity markets (SAX/eSAX vs.\ TDA) and foreign exchange dynamics, we demonstrate how topological features can reveal segmentation patterns and structural relationships beyond classical statistical methods. We discuss methodological choices regarding distance metrics, complex construction and interpretation, and we introduce the \textit{Topological Stability Index} (TSI), a simple yet interpretable indicator of structural variability derived from persistence lifetimes. We conclude with practical guidelines for TDA implementation, visualization and communication in business and economic analytics.

Topology of Currencies: Persistent Homology for FX Co-movements: A Comparative Clustering Study

This study investigates whether Topological Data Analysis (TDA) can provide additional insights beyond traditional statistical methods in clustering currency behaviours. We focus on the foreign exchange (FX) market, which is a complex system often exhibiting non-linear and high-dimensional dynamics that classical techniques may not fully capture. We compare clustering results based on TDA-derived features versus classical statistical features using monthly logarithmic returns of 13 major currency exchange rates (all against the euro). Two widely-used clustering algorithms, \(k\)-means and Hierarchical clustering, are applied on both types of features, and cluster quality is evaluated via the Silhouette score and the Calinski-Harabasz index. Our findings show that TDA-based feature clustering produces more compact and well-separated clusters than clustering on traditional statistical features, particularly achieving substantially higher Calinski-Harabasz scores. However, all clustering approaches yield modest Silhouette scores, underscoring the inherent difficulty of grouping FX time series. The differing cluster compositions under TDA vs. classical features suggest that TDA captures structural patterns in currency co-movements that conventional methods might overlook. These results highlight TDA as a valuable complementary tool for analysing financial time series, with potential applications in risk management where understanding structural co-movements is crucial.

The Shape of Consumer Behavior: A Symbolic and Topological Analysis of Time Series

Understanding temporal patterns in online search behavior is crucial for real-time marketing and trend forecasting. Google Trends offers a rich proxy for public interest, yet the high dimensionality and noise of its time-series data present challenges for effective clustering. This study evaluates three unsupervised clustering approaches, Symbolic Aggregate approXimation (SAX), enhanced SAX (eSAX), and Topological Data Analysis (TDA), applied to 20 Google Trends keywords representing major consumer categories. Our results show that while SAX and eSAX offer fast and interpretable clustering for stable time series, they struggle with volatility and complexity, often producing ambiguous ``catch-all'' clusters. TDA, by contrast, captures global structural features through persistent homology and achieves more balanced and meaningful groupings. We conclude with practical guidance for using symbolic and topological methods in consumer analytics and suggest that hybrid approaches combining both perspectives hold strong potential for future applications.