Application of Machine Learning for Online Reputation Systems

Users on the internet usually require venues to provide better purchasing recommendations. This can be provided by a reputation system that processes ratings to provide recommendations. The rating aggregation process is a main part of reputation system to produce global opinion about the product quality. Naive methods that are frequently used do not consider consumer profiles in its calculation and cannot discover unfair ratings and trends emerging in new ratings. Other sophisticated rating aggregation methods that use weighted average technique focus on one or a few aspects of consumers profile data. This paper proposes a new reputation system using machine learning to predict reliability of consumers from consumer profile. In particular, we construct a new consumer profile dataset by extracting a set of factors that have great impact on consumer reliability, which serve as an input to machine learning algorithms. The predicted weight is then integrated with a weighted average method to compute product reputation score. The proposed model has been evaluated over three MovieLens benchmarking datasets, using 10-Folds cross validation. Furthermore, the performance of the proposed model has been compared to previous published rating aggregation models. The obtained results were promising which suggest that the proposed approach could be a potential solution for reputation systems. The results of comparison demonstrated the accuracy of our models. Finally, the proposed approach can be integrated with online recommendation systems to provide better purchasing recommendations and facilitate user experience on online shopping markets.

Pareto Efficient Multi Objective Optimization for Local Tuning of Analogy Based Estimation

Analogy Based Effort Estimation (ABE) is one of the prominent methods for software effort estimation. The fundamental concept of ABE is closer to the mentality of expert estimation but with an automated procedure in which the final estimate is generated by reusing similar historical projects. The main key issue when using ABE is how to adapt the effort of the retrieved nearest neighbors. The adaptation process is an essential part of ABE to generate more successful accurate estimation based on tuning the selected raw solutions, using some adaptation strategy. In this study we show that there are three interrelated decision variables that have great impact on the success of adaptation method: (1) number of nearest analogies (k), (2) optimum feature set needed for adaptation, and (3) adaptation weights. To find the right decision regarding these variables, one need to study all possible combinations and evaluate them individually to select the one that can improve all prediction evaluation measures. The existing evaluation measures usually behave differently, presenting sometimes opposite trends in evaluating prediction methods. This means that changing one decision variable could improve one evaluation measure while it is decreasing the others. Therefore, the main theme of this research is how to come up with best decision variables that improve adaptation strategy and thus, the overall evaluation measures without degrading the others. The impact of these decisions together has not been investigated before, therefore we propose to view the building of adaptation procedure as a multi-objective optimization problem. The Particle Swarm Optimization Algorithm (PSO) is utilized to find the optimum solutions for such decision variables based on optimizing multiple evaluation measures