Abstract:Finding evidence for human opinion and behavior at scale is a challenging task, often requiring an understanding of sophisticated thought patterns among vast online communities found on social media. For example, studying how gun ownership is related to the perception of Freedom, requires a retrieval system that can operate at scale over social media posts, while dealing with two key challenges: (1) identifying abstract concept instances, (2) which can be instantiated differently across different communities. To address these, we introduce ConceptCarve, an evidence retrieval framework that utilizes traditional retrievers and LLMs to dynamically characterize the search space during retrieval. Our experiments show that ConceptCarve surpasses traditional retrieval systems in finding evidence within a social media community. It also produces an interpretable representation of the evidence for that community, which we use to qualitatively analyze complex thought patterns that manifest differently across the communities.
Abstract:Understanding how people of various demographics think, feel, and express themselves (collectively called group expression) is essential for social science and underlies the assessment of bias in Large Language Models (LLMs). While LLMs can effectively summarize group expression when provided with empirical examples, coming up with generalizable theories of how a group's expression manifests in real-world text is challenging. In this paper, we define a new task called Group Theorization, in which a system must write theories that differentiate expression across demographic groups. We make available a large dataset on this task, Splits!, constructed by splitting Reddit posts by neutral topics (e.g. sports, cooking, and movies) and by demographics (e.g. occupation, religion, and race). Finally, we suggest a simple evaluation framework for assessing how effectively a method can generate 'better' theories about group expression, backed by human validation. We publicly release the raw corpora and evaluation scripts for Splits! to help researchers assess how methods infer--and potentially misrepresent--group differences in expression. We make Splits! and our evaluation module available at https://github.com/eyloncaplan/splits.