VIRENA: Virtual Arena for Research, Education, and Democratic Innovation

Digital platforms shape how people communicate, deliberate, and form opinions. Studying these dynamics has become increasingly difficult due to restricted data access, ethical constraints on real-world experiments, and limitations of existing research tools. VIRENA (Virtual Arena) is a platform that enables controlled experimentation in realistic social media environments. Multiple participants interact simultaneously in realistic replicas of feed-based platforms (Instagram, Facebook, Reddit) and messaging apps (WhatsApp, Messenger). Large language model-powered AI agents participate alongside humans with configurable personas and realistic behavior. Researchers can manipulate content moderation approaches, pre-schedule stimulus content, and run experiments across conditions through a visual interface requiring no programming skills. VIRENA makes possible research designs that were previously impractical: studying human--AI interaction in realistic social contexts, experimentally comparing moderation interventions, and observing group deliberation as it unfolds. Built on open-source technologies that ensure data remain under institutional control and comply with data protection requirements, VIRENA is currently in use at the University of Zurich and available for pilot collaborations. Designed for researchers, educators, and public organizations alike, VIRENA's no-code interface makes controlled social media simulation accessible across disciplines and sectors. This paper documents its design, architecture, and capabilities.

Disclosure of AI-Generated News Increases Engagement but Does Not Reduce Aversion, Despite Positive Quality Ratings

The advancement of artificial intelligence (AI) has led to its application in many areas, including journalism. One key issue is the public's perception of AI-generated content. This preregistered study investigates (i) the perceived quality of AI-assisted and AI-generated versus human-generated news articles, (ii) whether disclosure of AI's involvement in generating these news articles influences engagement with them, and (iii) whether such awareness affects the willingness to read AI-generated articles in the future. We employed a between-subjects survey experiment with 599 participants from the German-speaking part of Switzerland, who evaluated the credibility, readability, and expertise of news articles. These articles were either written by journalists (control group), rewritten by AI (AI-assisted group), or entirely generated by AI (AI-generated group). Our results indicate that all news articles, regardless of whether they were written by journalists or AI, were perceived to be of equal quality. When participants in the treatment groups were subsequently made aware of AI's involvement in generating the articles, they expressed a higher willingness to engage with (i.e., continue reading) the articles than participants in the control group. However, they were not more willing to read AI-generated news in the future. These results suggest that aversion to AI usage in news media is not primarily rooted in a perceived lack of quality, and that by disclosing using AI, journalists could attract more immediate engagement with their content, at least in the short term.