Nowadays, users open multiple accounts on social media platforms and e-commerce sites, expressing their personal preferences on different domains. However, users' behaviors change across domains, depending on the content that users interact with, such as movies, music, clothing and retail products. In this paper, we propose an adaptive deep learning strategy for cross-domain recommendation, referred to as ADC. We design a neural architecture and formulate a cross-domain loss function, to compute the non-linearity in user preferences across domains and transfer the knowledge of users' multiple behaviors, accordingly. In addition, we introduce an efficient algorithm for cross-domain loss balancing which directly tunes gradient magnitudes and adapts the learning rates based on the domains' complexities/scales when training the model via backpropagation. In doing so, ADC controls and adjusts the contribution of each domain when optimizing the model parameters. Our experiments on six publicly available cross-domain recommendation tasks demonstrate the effectiveness of the proposed ADC model over other state-of-the-art methods. Furthermore, we study the effect of the proposed adaptive deep learning strategy and show that ADC can well balance the impact of the domains with different complexities.
Social-based recommendation systems exploit the selections of friends to combat the data sparsity on user preferences, and improve the recommendation accuracy of the collaborative filtering strategy. The main challenge is to capture and weigh friends' preferences, as in practice they do necessarily match. In this paper, we propose a Neural Attention mechanism for Social collaborative filtering, namely NAS. We design a neural architecture, to carefully compute the non-linearity in friends' preferences by taking into account the social latent effects of friends on user behavior. In addition, we introduce a social behavioral attention mechanism to adaptively weigh the influence of friends on user preferences and consequently generate accurate recommendations. Our experiments on publicly available datasets demonstrate the effectiveness of the proposed NAS model over other state-of-the-art methods. Furthermore, we study the effect of the proposed social behavioral attention mechanism and show that it is a key factor to our model's performance.
The data scarcity of user preferences and the cold-start problem often appear in real-world applications and limit the recommendation accuracy of collaborative filtering strategies. Leveraging the selections of social friends and foes can efficiently face both problems. In this study, we propose a strategy that performs social deep pairwise learning. Firstly, we design a ranking loss function incorporating multiple ranking criteria based on the choice in users, and the choice in their friends and foes to improve the accuracy in the top-k recommendation task. We capture the nonlinear correlations between user preferences and the social information of trust and distrust relationships via a deep learning strategy. In each backpropagation step, we follow a social negative sampling strategy to meet the multiple ranking criteria of our ranking loss function. We conduct comprehensive experiments on a benchmark dataset from Epinions, among the largest publicly available that has been reported in the relevant literature. The experimental results demonstrate that the proposed model beats other state-of-the art methods, attaining an 11.49% average improvement over the most competitive model. We show that our deep learning strategy plays an important role in capturing the nonlinear correlations between user preferences and the social information of trust and distrust relationships, and demonstrate the importance of our social negative sampling strategy on the proposed model.