Abstract:Privacy regulations increasingly restrict cloud processing of sensitive user data (e.g., age, gender), hindering traditional cloud-only recommendation models. To mitigate this challenge, we propose a Privacy-aware Collaborative cloud-device ads Recommendation framework (PriCoRec) which personalizes recommendations while keeping sensitive features on-device. While separating recommendation into cloud-based and on-device stages enables privacy-aware deployment, naive splitting suffers from degraded shortlist quality and inefficient on-device inference due to limited private features. We therefore design a collaborative framework that comprises a cloud-based pre-ranking stage using cloud-accessible features, and an on-device ranking stage that locally incorporates highly personalized features. We introduce a diversity regularizer to pre-ranking to improve candidate quality. Moreover, to control device power consumption and computational cost, we incorporate a cloud-guided training mechanism that enhances device model performance while keeping the model lightweight. Experiments demonstrate that the proposed framework maintains strong recommendation performance while keeping sensitive features on-device.
Abstract:Click-through rate (CTR) and conversion rate (CVR) prediction are fundamental tasks in online advertising, aiming to estimate the likelihood of user interactions based on various features. While personalized attributes such as age and gender can significantly enhance predictive accuracy, their use is increasingly restricted by privacy regulations, thereby limiting available data for both training and inference. To address this challenge, we propose RAMP (Robust Ad Recommendation Under Limited Personalized-Feature Availability via Masking and Alignment Pathways), which is designed to improve CTR/CVR prediction accuracy when personalized features are not accessible, thus supporting deployment in privacy-constrained settings.RAMP consists of (i) a personalized pathway built upon a dual-tower component with identical inputs but independent parameters, where output masking separates predictions for personalized and non-personalized signals, (ii) a separate non-personalized pathway trained with non-personalized features only, and (iii) a distillation-inspired prediction-alignment architecture between (i) and (ii) that improves prediction when personalized features are unavailable. We conduct comprehensive experiments using both public benchmarks and industrial datasets to evaluate the performance of RAMP. Our evaluation spans multiple backbone models and different settings: with and without access to personalized features. The results show that RAMP consistently outperforms state-of-the-art methods when personalized features are missing, while maintaining competitive performance when all features are available. %demonstrating its effectiveness and practicality for real-world advertising systems. Our code is publicly available at https://github.com/Ruixinhua/RAMP.
Abstract:The evolution of recommender systems can be explored by asking how they utilize information at scale. Throughout most of the historical period under consideration during the past two decades, industrial systems have relied on raw IDs, which are discrete, globally unique, and semantically opaque identifiers that enable exact lookup, logging, and item-specific memorization at scale. Over time, however, recommender systems have sought to utilize richer sources of information, including item content, context, multimodal signals, and cross-domain structure. This development has led to a new stage in which part of such information is no longer used solely as auxiliary features around item identity, but is increasingly encapsulated in semantic IDs that provide a more structured, model-facing form of identity. We argue that this shift goes beyond the rise of generative recommendation over traditional methods. Indeed, it reflects a broader evolution in how recommender systems utilize information under industrial-scale constraints. This paper looks at the past, present, and future to examine three connected questions: why raw IDs dominated the early development of recommender systems, why semantic information is increasingly being encapsulated in IDs today, and what may come next once recommendations move beyond semantic retrieval. In particular, we introduce semantic planning as a possible future direction in which the system first predicts the semantic target of the next exposure, and only then instantiates that target as a specific item or generated creative. We further argue that such a shift may require changes not only in model design but also in evaluation and in the way recommender systems coordinate the objectives of users, platforms, and providers.
Abstract:Language models can be used to identify relationships between financial entities in text. However, while structured output mechanisms exist, prompting-based pipelines still incur autoregressive decoding costs and decouple graph construction from downstream optimization. We propose \emph{Relational Probing}, which replaces the standard language-model head with a relation head that induces a relational graph directly from language-model hidden states and is trained jointly with the downstream task model for stock-trend prediction. This approach both learns semantic representations and preserves the strict structure of the induced relational graph. It enables language-model outputs to go beyond text, allowing them to be reshaped into task-specific formats for downstream models. To enhance reproducibility, we provide an operational definition of small language models (SLMs): models that can be fine-tuned end-to-end on a single 24GB GPU under specified batch-size and sequence-length settings. Experiments use Qwen3 backbones (0.6B/1.7B/4B) as upstream SLMs and compare against a co-occurrence baseline. Relational Probing yields consistent performance improvements at competitive inference cost.
Abstract:The rapid development of Large Language Models (LLMs) has transformed fake news detection and fact-checking tasks from simple classification to complex reasoning. However, evaluation frameworks have not kept pace. Current benchmarks are static, making them vulnerable to benchmark data contamination (BDC) and ineffective at assessing reasoning under temporal uncertainty. To address this, we introduce LiveFact a continuously updated benchmark that simulates the real-world "fog of war" in misinformation detection. LiveFact uses dynamic, temporal evidence sets to evaluate models on their ability to reason with evolving, incomplete information rather than on memorized knowledge. We propose a dual-mode evaluation: Classification Mode for final verification and Inference Mode for evidence-based reasoning, along with a component to monitor BDC explicitly. Tests with 22 LLMs show that open-source Mixture-of-Experts models, such as Qwen3-235B-A22B, now match or outperform proprietary state-of-the-art systems. More importantly, our analysis finds a significant "reasoning gap." Capable models exhibit epistemic humility by recognizing unverifiable claims in early data slices-an aspect traditional static benchmarks overlook. LiveFact sets a sustainable standard for evaluating robust, temporally aware AI verification.
Abstract:The advent of the web has led to a paradigm shift in the financial relations, with the real-time dissemination of news, social discourse, and financial filings contributing significantly to the reshaping of financial forecasting. The existing methods rely on establishing relations a priori, i.e. predefining graphs to capture inter-stock relationships. However, the stock-related web signals are characterised by high levels of noise, asynchrony, and challenging to obtain, resulting in poor generalisability and non-alignment between the predefined graphs and the downstream tasks. To address this, we propose GAPNet, a Graph Adaptation Plug-in Network that jointly learns task-specific topology and representations in an end-to-end manner. GAPNet attaches to existing pairwise graph or hypergraph backbone models, enabling the dynamic adaptation and rewiring of edge topologies via two complementary components: a Spatial Perception Layer that captures short-term co-movements across assets, and a Temporal Perception Layer that maintains long-term dependency under distribution shift. Across two real-world stock datasets, GAPNet has been shown to consistently enhance the profitability and stability in comparision to the state-of-the-art models, yielding annualised cumulative returns of up to 0.47 for RT-GCN and 0.63 for CI-STHPAN, with peak Sharpe Ratio of 2.20 and 2.12 respectively. The plug-and-play design of GAPNet ensures its broad applicability to diverse GNN-based architectures. Our results underscore that jointly learning graph structures and representations is essential for task-specific relational modeling.
Abstract:The rapid advancement of large language models (LLMs) has heightened concerns about benchmark data contamination (BDC), where models inadvertently memorize evaluation data, inflating performance metrics and undermining genuine generalization assessment. This paper introduces the Data Contamination Risk (DCR) framework, a lightweight, interpretable pipeline designed to detect and quantify BDC across four granular levels: semantic, informational, data, and label. By synthesizing contamination scores via a fuzzy inference system, DCR produces a unified DCR Factor that adjusts raw accuracy to reflect contamination-aware performance. Validated on 9 LLMs (0.5B-72B) across sentiment analysis, fake news detection, and arithmetic reasoning tasks, the DCR framework reliably diagnoses contamination severity and with accuracy adjusted using the DCR Factor to within 4% average error across the three benchmarks compared to the uncontaminated baseline. Emphasizing computational efficiency and transparency, DCR provides a practical tool for integrating contamination assessment into routine evaluations, fostering fairer comparisons and enhancing the credibility of LLM benchmarking practices.