The Evolution of Web Search User Interfaces -- An Archaeological Analysis of Google Search Engine Result Pages

Web search engines have marked everyone's life by transforming how one searches and accesses information. Search engines give special attention to the user interface, especially search engine result pages (SERP). The well-known ''10 blue links'' list has evolved into richer interfaces, often personalized to the search query, the user, and other aspects. More than 20 years later, the literature has not adequately portrayed this development. We present a study on the evolution of SERP interfaces during the last two decades using Google Search as a case study. We used the most searched queries by year to extract a sample of SERP from the Internet Archive. Using this dataset, we analyzed how SERP evolved in content, layout, design (e.g., color scheme, text styling, graphics), navigation, and file size. We have also analyzed the user interface design patterns associated with SERP elements. We found that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers. This systematic analysis portrays evolution trends in search engine user interfaces and, more generally, web design. We expect this work will trigger other, more specific studies that can take advantage of our dataset.

From 10 Blue Links Pages to Feature-Full Search Engine Results Pages -- Analysis of the Temporal Evolution of SERP Features

Web Search Engine Results Pages (SERP) are one of the most well-known and used web pages. These pages have started as simple ``10 blue links'' pages, but the information in SERP currently goes way beyond these links. Several features have been included in these pages to complement organic and sponsored results and attempt to provide answers to the query instead of just pointing to websites that might deliver that information. In this work, we analyze the appearance and evolution of SERP features in the two leading web search engines, Google Search and Microsoft Bing. Using a sample of SERP from the Internet Archive, we analyzed the appearance and evolution of these features. We found that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers.