Context-Aware Visualization for Explainable AI Recommendations in Social Media: A Vision for User-Aligned Explanations

Social media platforms today strive to improve user experience through AI recommendations, yet the value of such recommendations vanishes as users do not understand the reasons behind them. This issue arises because explainability in social media is general and lacks alignment with user-specific needs. In this vision paper, we outline a user-segmented and context-aware explanation layer by proposing a visual explanation system with diverse explanation methods. The proposed system is framed by the variety of user needs and contexts, showing explanations in different visualized forms, including a technically detailed version for AI experts and a simplified one for lay users. Our framework is the first to jointly adapt explanation style (visual vs. numeric) and granularity (expert vs. lay) inside a single pipeline. A public pilot with 30 X users will validate its impact on decision-making and trust.