Surrogate-Based Prevalence Measurement for Large-Scale A/B Testing

Online media platforms often need to measure how frequently users are exposed to specific content attributes in order to evaluate trade-offs in A/B experiments. A direct approach is to sample content, label it using a high-quality rubric (e.g., an expert-reviewed LLM prompt), and estimate impression-weighted prevalence. However, repeatedly running such labeling for every experiment arm and segment is too costly and slow to serve as a default measurement at scale. We present a scalable \emph{surrogate-based prevalence measurement} framework that decouples expensive labeling from per-experiment evaluation. The framework calibrates a surrogate signal to reference labels offline and then uses only impression logs to estimate prevalence for arbitrary experiment arms and segments. We instantiate this framework using \emph{score bucketing} as the surrogate: we discretize a model score into buckets, estimate bucket-level prevalences from an offline labeled sample, and combine these calibrated bucket level prevalences with the bucket distribution of impressions in each arm to obtain fast, log-based estimates. Across multiple large-scale A/B tests, we validate that the surrogate estimates closely match the reference estimates for both arm-level prevalence and treatment--control deltas. This enables scalable, low-latency prevalence measurement in experimentation without requiring per-experiment labeling jobs.

Decision Quality Evaluation Framework at Pinterest

Online platforms require robust systems to enforce content safety policies at scale. A critical component of these systems is the ability to evaluate the quality of moderation decisions made by both human agents and Large Language Models (LLMs). However, this evaluation is challenging due to the inherent trade-offs between cost, scale, and trustworthiness, along with the complexity of evolving policies. To address this, we present a comprehensive Decision Quality Evaluation Framework developed and deployed at Pinterest. The framework is centered on a high-trust Golden Set (GDS) curated by subject matter experts (SMEs), which serves as a ground truth benchmark. We introduce an automated intelligent sampling pipeline that uses propensity scores to efficiently expand dataset coverage. We demonstrate the framework's practical application in several key areas: benchmarking the cost-performance trade-offs of various LLM agents, establishing a rigorous methodology for data-driven prompt optimization, managing complex policy evolution, and ensuring the integrity of policy content prevalence metrics via continuous validation. The framework enables a shift from subjective assessments to a data-driven and quantitative practice for managing content safety systems.