Social networks have become essential for people's lives. The proliferation of web services further expands social networks at an unprecedented scale, leading to immeasurable commercial value for online platforms. Recently, the group buying (GB) business mode is prevalent and also becoming more popular in E-commerce. GB explicitly forms groups of users with similar interests to secure better discounts from the merchants, often operating within social networks. It is a novel way to further unlock the commercial value by explicitly utilizing the online social network in E-commerce. Participant recommendation, a fundamental problem emerging together with GB, aims to find the participants for a launched group buying process with an initiator and a target item to increase the GB success rate. This paper proposes Multi-View Graph Convolution for Participant Recommendation (MVPRec) to tackle this problem. To differentiate the roles of users (Initiator/Participant) within the GB process, we explicitly reconstruct historical GB data into initiator-view and participant-view graphs. Together with the social graph, we obtain a multi-view user representation with graph encoders. Then MVPRec fuses the GB and social representation with an attention module to obtain the user representation and learns a matching score with the initiator's social friends via a multi-head attention mechanism. Social friends with the Top-k matching score are recommended for the corresponding GB process. Experiments on three datasets justify the effectiveness of MVPRec in the emerging participant recommendation problem.
Modern personalized recommendation services often rely on user feedback, either explicit or implicit, to improve the quality of services. Explicit feedback refers to behaviors like ratings, while implicit feedback refers to behaviors like user clicks. However, in the scenario of full-screen video viewing experiences like Tiktok and Reels, the click action is absent, resulting in unclear feedback from users, hence introducing noises in modeling training. Existing approaches on de-noising recommendation mainly focus on positive instances while ignoring the noise in a large amount of sampled negative feedback. In this paper, we propose a meta-learning method to annotate the unlabeled data from loss and gradient perspectives, which considers the noises in both positive and negative instances. Specifically, we first propose an Inverse Dual Loss (IDL) to boost the true label learning and prevent the false label learning. Then we further propose an Inverse Gradient (IG) method to explore the correct updating gradient and adjust the updating based on meta-learning. Finally, we conduct extensive experiments on both benchmark and industrial datasets where our proposed method can significantly improve AUC by 9.25% against state-of-the-art methods. Further analysis verifies the proposed inverse learning framework is model-agnostic and can improve a variety of recommendation backbones. The source code, along with the best hyper-parameter settings, is available at this link: https://github.com/Guanyu-Lin/InverseLearning.
Item representation learning (IRL) plays an essential role in recommender systems, especially for sequential recommendation. Traditional sequential recommendation models usually utilize ID embeddings to represent items, which are not shared across different domains and lack the transferable ability. Recent studies use pre-trained language models (PLM) for item text embeddings (text-based IRL) that are universally applicable across domains. However, the existing text-based IRL is unaware of the important collaborative filtering (CF) information. In this paper, we propose CoWPiRec, an approach of Collaborative Word-based Pre-trained item representation for Recommendation. To effectively incorporate CF information into text-based IRL, we convert the item-level interaction data to a word graph containing word-level collaborations. Subsequently, we design a novel pre-training task to align the word-level semantic- and CF-related item representation. Extensive experimental results on multiple public datasets demonstrate that compared to state-of-the-art transferable sequential recommenders, CoWPiRec achieves significantly better performances in both fine-tuning and zero-shot settings for cross-scenario recommendation and effectively alleviates the cold-start issue. The code is available at: https://github.com/ysh-1998/CoWPiRec.
Generating user-friendly explanations regarding why an item is recommended has become increasingly common, largely due to advances in language generation technology, which can enhance user trust and facilitate more informed decision-making when using online services. However, existing explainable recommendation systems focus on using small-size language models. It remains uncertain what impact replacing the explanation generator with the recently emerging large language models (LLMs) would have. Can we expect unprecedented results? In this study, we propose LLMXRec, a simple yet effective two-stage explainable recommendation framework aimed at further boosting the explanation quality by employing LLMs. Unlike most existing LLM-based recommendation works, a key characteristic of LLMXRec is its emphasis on the close collaboration between previous recommender models and LLM-based explanation generators. Specifically, by adopting several key fine-tuning techniques, including parameter-efficient instructing tuning and personalized prompt techniques, controllable and fluent explanations can be well generated to achieve the goal of explanation recommendation. Most notably, we provide three different perspectives to evaluate the effectiveness of the explanations. Finally, we conduct extensive experiments over several benchmark recommender models and publicly available datasets. The experimental results not only yield positive results in terms of effectiveness and efficiency but also uncover some previously unknown outcomes. To facilitate further explorations in this area, the full code and detailed original results are open-sourced at https://anonymous.4open.science/r/LLM_rec_explanation-7028/
In recent years, the rapid growth of online multimedia services, such as e-commerce platforms, has necessitated the development of personalised recommendation approaches that can encode diverse content about each item. Indeed, modern multi-modal recommender systems exploit diverse features obtained from raw images and item descriptions to enhance the recommendation performance. However, the existing multi-modal recommenders primarily depend on the features extracted individually from different media through pre-trained modality-specific encoders, and exhibit only shallow alignments between different modalities - limiting these systems' ability to capture the underlying relationships between the modalities. In this paper, we investigate the usage of large multi-modal encoders within the specific context of recommender systems, as these have previously demonstrated state-of-the-art effectiveness when ranking items across various domains. Specifically, we tailor two state-of-the-art multi-modal encoders (CLIP and VLMo) for recommendation tasks using a range of strategies, including the exploration of pre-trained and fine-tuned encoders, as well as the assessment of the end-to-end training of these encoders. We demonstrate that pre-trained large multi-modal encoders can generate more aligned and effective user/item representations compared to existing modality-specific encoders across three multi-modal recommendation datasets. Furthermore, we show that fine-tuning these large multi-modal encoders with recommendation datasets leads to an enhanced recommendation performance. In terms of different training paradigms, our experiments highlight the essential role of the end-to-end training of large multi-modal encoders in multi-modal recommendation systems.
Despite the benefits of personalizing items and information tailored to users' needs, it has been found that recommender systems tend to introduce biases that favor popular items or certain categories of items, and dominant user groups. In this study, we aim to characterize the systematic errors of a recommendation system and how they manifest in various accountability issues, such as stereotypes, biases, and miscalibration. We propose a unified framework that distinguishes the sources of prediction errors into a set of key measures that quantify the various types of system-induced effects, both at the individual and collective levels. Based on our measuring framework, we examine the most widely adopted algorithms in the context of movie recommendation. Our research reveals three important findings: (1) Differences between algorithms: recommendations generated by simpler algorithms tend to be more stereotypical but less biased than those generated by more complex algorithms. (2) Disparate impact on groups and individuals: system-induced biases and stereotypes have a disproportionate effect on atypical users and minority groups (e.g., women and older users). (3) Mitigation opportunity: using structural equation modeling, we identify the interactions between user characteristics (typicality and diversity), system-induced effects, and miscalibration. We further investigate the possibility of mitigating system-induced effects by oversampling underrepresented groups and individuals, which was found to be effective in reducing stereotypes and improving recommendation quality. Our research is the first systematic examination of not only system-induced effects and miscalibration but also the stereotyping issue in recommender systems.
Despite the high prevalence and burden of mental health conditions, there is a global shortage of mental health providers. Artificial Intelligence (AI) methods have been proposed as a way to address this shortage, by supporting providers with less extensive training as they deliver care. To this end, we developed the AI-Assisted Provider Platform (A2P2), a text-based virtual therapy interface that includes a response suggestion feature, which supports providers in delivering protocolized therapies empathetically. We studied providers with and without expertise in mental health treatment delivering a therapy session using the platform with (intervention) and without (control) AI-assistance features. Upon evaluation, the AI-assisted system significantly decreased response times by 29.34% (p=0.002), tripled empathic response accuracy (p=0.0001), and increased goal recommendation accuracy by 66.67% (p=0.001) across both user groups compared to the control. Both groups rated the system as having excellent usability.
Modeling complementary relationships greatly helps recommender systems to accurately and promptly recommend the subsequent items when one item is purchased. Unlike traditional similar relationships, items with complementary relationships may be purchased successively (such as iPhone and Airpods Pro), and they not only share relevance but also exhibit dissimilarity. Since the two attributes are opposites, modeling complementary relationships is challenging. Previous attempts to exploit these relationships have either ignored or oversimplified the dissimilarity attribute, resulting in ineffective modeling and an inability to balance the two attributes. Since Graph Neural Networks (GNNs) can capture the relevance and dissimilarity between nodes in the spectral domain, we can leverage spectral-based GNNs to effectively understand and model complementary relationships. In this study, we present a novel approach called Spectral-based Complementary Graph Neural Networks (SComGNN) that utilizes the spectral properties of complementary item graphs. We make the first observation that complementary relationships consist of low-frequency and mid-frequency components, corresponding to the relevance and dissimilarity attributes, respectively. Based on this spectral observation, we design spectral graph convolutional networks with low-pass and mid-pass filters to capture the low-frequency and mid-frequency components. Additionally, we propose a two-stage attention mechanism to adaptively integrate and balance the two attributes. Experimental results on four e-commerce datasets demonstrate the effectiveness of our model, with SComGNN significantly outperforming existing baseline models.
The growth of e-commerce has seen a surge in popularity of platforms like Amazon, eBay, and Taobao. This has given rise to a unique shopping behavior involving baskets - sets of items purchased together. As a less studied interaction mode in the community, the question of how should shopping basket complement personalized recommendation systems remains under-explored. While previous attempts focused on jointly modeling user purchases and baskets, the distinct semantic nature of these elements can introduce noise when directly integrated. This noise negatively impacts the model's performance, further exacerbated by significant noise (e.g., a user is misled to click an item or recognizes it as uninteresting after consuming it) within both user and basket behaviors. In order to cope with the above difficulties, we propose a novel Basket recommendation framework via Noise-tolerated Contrastive Learning, named BNCL, to handle the noise existing in the cross-behavior integration and within-behavior modeling. First, we represent the basket-item interactions as the hypergraph to model the complex basket behavior, where all items appearing in the same basket are treated as a single hyperedge. Second, cross-behavior contrastive learning is designed to suppress the noise during the fusion of diverse behaviors. Next, to further inhibit the within-behavior noise of the user and basket interactions, we propose to exploit invariant properties of the recommenders w.r.t augmentations through within-behavior contrastive learning. A novel consistency-aware augmentation approach is further designed to better identify noisy interactions with the consideration of the above two types of interactions. Our framework BNCL offers a generic training paradigm that is applicable to different backbones. Extensive experiments on three shopping transaction datasets verify the effectiveness of our proposed method.
The successful integration of large language models (LLMs) into recommendation systems has proven to be a major breakthrough in recent studies, paving the way for more generic and transferable recommendations. However, LLMs struggle to effectively utilize user and item IDs, which are crucial identifiers for successful recommendations. This is mainly due to their distinct representation in a semantic space that is different from the natural language (NL) typically used to train LLMs. To tackle such issue, we introduce ControlRec, an innovative Contrastive prompt learning framework for Recommendation systems. ControlRec treats user IDs and NL as heterogeneous features and encodes them individually. To promote greater alignment and integration between them in the semantic space, we have devised two auxiliary contrastive objectives: (1) Heterogeneous Feature Matching (HFM) aligning item description with the corresponding ID or user's next preferred ID based on their interaction sequence, and (2) Instruction Contrastive Learning (ICL) effectively merging these two crucial data sources by contrasting probability distributions of output sequences generated by diverse tasks. Experimental results on four public real-world datasets demonstrate the effectiveness of the proposed method on improving model performance.