In this paper, we propose a novel framework to control voice style in prompt-based, controllable text-to-speech systems by leveraging textual personas as voice style prompts. We present two persona rewriting strategies to transform generic persona descriptions into speech-oriented prompts, enabling fine-grained manipulation of prosodic attributes such as pitch, emotion, and speaking rate. Experimental results demonstrate that our methods enhance the naturalness, clarity, and consistency of synthesized speech. Finally, we analyze implicit social biases introduced by LLM-based rewriting, with a focus on gender. We underscore voice style as a crucial factor for persona-driven AI dialogue systems.