Visualizing Relation Between (De)Motivating Topics and Public Stance toward COVID-19 Vaccine

While social media plays a vital role in communication nowadays, misinformation and trolls can easily take over the conversation and steer public opinion on these platforms. We saw the effect of misinformation during the COVID-19 pandemic when public health officials faced significant push-back while trying to motivate the public to vaccinate. To tackle the current and any future threats in emergencies and motivate the public towards a common goal, it is essential to understand how public motivation shifts and which topics resonate among the general population. In this study, we proposed an interactive visualization tool to inspect and analyze the topics that resonated among Twitter-sphere during the COVID-19 pandemic and understand the key factors that shifted public stance for vaccination. This tool can easily be generalized for any scenario for visual analysis and to increase the transparency of social media data for researchers and the general population alike.