In this paper, we share our reflections and insights on understanding Transformer architectures through the lens of associative memory--a classic psychological concept inspired by human cognition. We start with the basics of associative memory (think simple linear attention) and then dive into two dimensions: Memory Capacity: How much can a Transformer really remember, and how well? We introduce retrieval SNR to measure this and use a kernel perspective to mathematically reveal why Softmax Attention is so effective. We also show how FFNs can be seen as a type of associative memory, leading to insights on their design and potential improvements. Memory Update: How do these memories learn and evolve? We present a unified framework for understanding how different Transformer variants (like DeltaNet and Softmax Attention) update their "knowledge base". This leads us to tackle two provocative questions: 1. Are Transformers fundamentally limited in what they can express, and can we break these barriers? 2. If a Transformer had infinite context, would it become infinitely intelligent? We want to demystify Transformer architecture, offering a clearer understanding of existing designs. This exploration aims to provide fresh insights and spark new avenues for Transformer innovation.