The advent of the internet has been both a blessing and a curse for once marginalised communities. When used well, the internet can be used to connect and establish communities crossing different intersections; however, it can also be used as a tool to alienate people and communities as well as perpetuate hate, misinformation, and disinformation especially on social media platforms. We propose steering hate speech research and researchers away from pre-existing computational solutions and consider social methods to inform social solutions to address this social problem. In a similar way linguistics research can inform language planning policy, linguists should apply what we know about language and society to mitigate some of the emergent risks and dangers of anti-social behaviour in digital spaces. We argue linguists and NLP researchers can play a principle role in unleashing the social impact potential of linguistics research working alongside communities, advocates, activists, and policymakers to enable equitable digital inclusion and to close the digital divide.