From Insight to Intervention: Interpretable Neuron Steering for Controlling Popularity Bias in Recommender Systems

Popularity bias is a pervasive challenge in recommender systems, where a few popular items dominate attention while the majority of less popular items remain underexposed. This imbalance can reduce recommendation quality and lead to unfair item exposure. Although existing mitigation methods address this issue to some extent, they often lack transparency in how they operate. In this paper, we propose a post-hoc approach, PopSteer, that leverages a Sparse Autoencoder (SAE) to both interpret and mitigate popularity bias in recommendation models. The SAE is trained to replicate a trained model's behavior while enabling neuron-level interpretability. By introducing synthetic users with strong preferences for either popular or unpopular items, we identify neurons encoding popularity signals through their activation patterns. We then steer recommendations by adjusting the activations of the most biased neurons. Experiments on three public datasets with a sequential recommendation model demonstrate that PopSteer significantly enhances fairness with minimal impact on accuracy, while providing interpretable insights and fine-grained control over the fairness-accuracy trade-off.