From Data Scarcity to Data Care: Reimagining Language Technologies for Serbian and other Low-Resource Languages

Large language models are commonly trained on dominant languages like English, and their representation of low resource languages typically reflects cultural and linguistic biases present in the source language materials. Using the Serbian language as a case, this study examines the structural, historical, and sociotechnical factors shaping language technology development for low resource languages in the AI age. Drawing on semi structured interviews with ten scholars and practitioners, including linguists, digital humanists, and AI developers, it traces challenges rooted in historical destruction of Serbian textual heritage, intensified by contemporary issues that drive reductive, engineering first approaches prioritizing functionality over linguistic nuance. These include superficial transliteration, reliance on English-trained models, data bias, and dataset curation lacking cultural specificity. To address these challenges, the study proposes Data Care, a framework grounded in CARE principles (Collective Benefit, Authority to Control, Responsibility, and Ethics), that reframes bias mitigation from a post hoc technical fix to an integral component of corpus design, annotation, and governance, and positions Data Care as a replicable model for building inclusive, sustainable, and culturally grounded language technologies in contexts where traditional LLM development reproduces existing power imbalances and cultural blind spots.