Fine-tuning pre-trained generative models with Reinforcement Learning (RL) has emerged as an effective approach for aligning outputs more closely with nuanced human preferences. In this paper, we investigate the application of Group Relative Policy Optimization (GRPO) to fine-tune next-scale visual autoregressive (VAR) models. Our empirical results demonstrate that this approach enables alignment to intricate reward signals derived from aesthetic predictors and CLIP embeddings, significantly enhancing image quality and enabling precise control over the generation style. Interestingly, by leveraging CLIP, our method can help VAR models generalize beyond their initial ImageNet distribution: through RL-driven exploration, these models can generate images aligned with prompts referencing image styles that were absent during pre-training. In summary, we show that RL-based fine-tuning is both efficient and effective for VAR models, benefiting particularly from their fast inference speeds, which are advantageous for online sampling, an aspect that poses significant challenges for diffusion-based alternatives.