Evaluating 5W3H Structured Prompting for Intent Alignment in Human-AI Interaction

Natural language prompts often suffer from intent transmission loss: the gap between what users actually need and what they communicate to AI systems. We evaluate PPS (Prompt Protocol Specification), a 5W3H-based framework for structured intent representation in human-AI interaction. In a controlled three-condition study across 60 tasks in three domains (business, technical, and travel), three large language models (DeepSeek-V3, Qwen-Max, and Kimi), and three prompt conditions - (A) simple prompts, (B) raw PPS JSON, and (C) natural-language-rendered PPS - we collect 540 AI-generated outputs evaluated by an LLM judge. We introduce goal_alignment, a user-intent-centered evaluation dimension, and find that rendered PPS outperforms both simple prompts and raw JSON on this metric. PPS gains are task-dependent: gains are large in high-ambiguity business analysis tasks but reverse in low-ambiguity travel planning. We also identify a measurement asymmetry in standard LLM evaluation, where unconstrained prompts can inflate constraint adherence scores and mask the practical value of structured prompting. A preliminary retrospective survey (N = 20) further suggests a 66.1% reduction in follow-up prompts required, from 3.33 to 1.13 rounds. These findings suggest that structured intent representations can improve alignment and usability in human-AI interaction, especially in tasks where user intent is inherently ambiguous.