Empathic Responding for Digital Interpersonal Emotion Regulation via Content Recommendation

Interpersonal communication plays a key role in managing people's emotions, especially on digital platforms. Studies have shown that people use social media and consume online content to regulate their emotions and find support for rest and recovery. However, these platforms are not designed for emotion regulation, which limits their effectiveness in this regard. To address this issue, we propose an approach to enhance Interpersonal Emotion Regulation (IER) on online platforms through content recommendation. The objective is to empower users to regulate their emotions while actively or passively engaging in online platforms by crafting media content that aligns with IER strategies, particularly empathic responding. The proposed recommendation system is expected to blend system-initiated and user-initiated emotion regulation, paving the way for real-time IER practices on digital media platforms. To assess the efficacy of this approach, a mixed-method research design is used, including the analysis of text-based social media data and a user survey. Digital applications has served as facilitators in this process, given the widespread recognition of digital media applications for Digital Emotion Regulation (DER). The study collects 37.5K instances of user posts and interactions on Reddit over a year to design a Contextual Multi-Armed Bandits (CMAB) based recommendation system using features from user activity and preferences. The experimentation shows that the empathic recommendations generated by the proposed recommendation system are preferred by users over widely accepted ER strategies such as distraction and avoidance.