The decarbonization of transportation relies on the widespread adoption of electric vehicles (EVs), which requires an accurate understanding of charging behavior to ensure cost-effective, grid-resilient infrastructure. Existing work is constrained by small-scale datasets, simple proximity-based modeling of temporal dependencies, and weak generalization to sites with limited operational history. To overcome these limitations, this work proposes a framework that integrates clustering with few-shot forecasting to uncover site archetypes using a novel large-scale dataset of charging demand. The results demonstrate that archetype-specific expert models outperform global baselines in forecasting demand at unseen sites. By establishing forecast performance as a basis for infrastructure segmentation, we generate actionable insights that enable operators to lower costs, optimize energy and pricing strategies, and support grid resilience critical to climate goals.