Understanding the Political Ideology of Legislators from Social Media Images

In this paper, we seek to understand how politicians use images to express ideological rhetoric through Facebook images posted by members of the U.S. House and Senate. In the era of social media, politics has become saturated with imagery, a potent and emotionally salient form of political rhetoric which has been used by politicians and political organizations to influence public sentiment and voting behavior for well over a century. To date, however, little is known about how images are used as political rhetoric. Using deep learning techniques to automatically predict Republican or Democratic party affiliation solely from the Facebook photographs of the members of the 114th U.S. Congress, we demonstrate that predicted class probabilities from our model function as an accurate proxy of the political ideology of images along a left-right (liberal-conservative) dimension. After controlling for the gender and race of politicians, our method achieves an accuracy of 59.28% from single photographs and 82.35% when aggregating scores from multiple photographs (up to 150) of the same person. To better understand image content distinguishing liberal from conservative images, we also perform in-depth content analyses of the photographs. Our findings suggest that conservatives tend to use more images supporting status quo political institutions and hierarchy maintenance, featuring individuals from dominant social groups, and displaying greater happiness than liberals.

Image as Data: Automated Visual Content Analysis for Political Science

Image data provide unique information about political events, actors, and their interactions which are difficult to measure from or not available in text data. This article introduces a new class of automated methods based on computer vision and deep learning which can automatically analyze visual content data. Scholars have already recognized the importance of visual data and a variety of large visual datasets have become available. The lack of scalable analytic methods, however, has prevented from incorporating large scale image data in political analysis. This article aims to offer an in-depth overview of automated methods for visual content analysis and explains their usages and implementations. We further elaborate on how these methods and results can be validated and interpreted. We then discuss how these methods can contribute to the study of political communication, identity and politics, development, and conflict, by enabling a new set of research questions at scale.

Protest Activity Detection and Perceived Violence Estimation from Social Media Images

We develop a novel visual model which can recognize protesters, describe their activities by visual attributes and estimate the level of perceived violence in an image. Studies of social media and protests use natural language processing to track how individuals use hashtags and links, often with a focus on those items' diffusion. These approaches, however, may not be effective in fully characterizing actual real-world protests (e.g., violent or peaceful) or estimating the demographics of participants (e.g., age, gender, and race) and their emotions. Our system characterizes protests along these dimensions. We have collected geotagged tweets and their images from 2013-2017 and analyzed multiple major protest events in that period. A multi-task convolutional neural network is employed in order to automatically classify the presence of protesters in an image and predict its visual attributes, perceived violence and exhibited emotions. We also release the UCLA Protest Image Dataset, our novel dataset of 40,764 images (11,659 protest images and hard negatives) with various annotations of visual attributes and sentiments. Using this dataset, we train our model and demonstrate its effectiveness. We also present experimental results from various analysis on geotagged image data in several prevalent protest events. Our dataset will be made accessible at https://www.sscnet.ucla.edu/comm/jjoo/mm-protest/.