Recommending Insurance products by using Users' Sentiments

In today's tech-savvy world every industry is trying to formulate methods for recommending products by combining several techniques and algorithms to form a pool that would bring forward the most enhanced models for making the predictions. Building on these lines is our paper focused on the application of sentiment analysis for recommendation in the insurance domain. We tried building the following Machine Learning models namely, Logistic Regression, Multinomial Naive Bayes, and the mighty Random Forest for analyzing the polarity of a given feedback line given by a customer. Then we used this polarity along with other attributes like Age, Gender, Locality, Income, and the list of other products already purchased by our existing customers as input for our recommendation model. Then we matched the polarity score along with the user's profiles and generated the list of insurance products to be recommended in descending order. Despite our model's simplicity and the lack of the key data sets, the results seemed very logical and realistic. So, by developing the model with more enhanced methods and with access to better and true data gathered from an insurance industry may be the sector could be very well benefitted from the amalgamation of sentiment analysis with a recommendation.

A Study on Herd Behavior Using Sentiment Analysis in Online Social Network

Social media platforms are thriving nowadays, so a huge volume of data is produced. As it includes brief and clear statements, millions of people post their thoughts on microblogging sites every day. This paper represents and analyze the capacity of diverse strategies to volumetric, delicate, and social networks to predict critical opinions from online social networking sites. In the exploration of certain searching for relevant, the thoughts of people play a crucial role. Social media becomes a good outlet since the last decades to share the opinions globally. Sentiment analysis as well as opinion mining is a tool that is used to extract the opinions or thoughts of the common public. An occurrence in one place, be it economic, political, or social, may trigger large-scale chain public reaction across many other sites in an increasingly interconnected world. This study demonstrates the evaluation of sentiment analysis techniques using social media contents and creating the association between subjectivity with herd behavior and clustering coefficient as well as tries to predict the election result (2021 election in West Bengal). This is an implementation of sentiment analysis targeted at estimating the results of an upcoming election by assessing the public's opinion across social media. This paper also has a short discussion section on the usefulness of the idea in other fields.