The malware has been being one of the most damaging threats to computers that span across multiple operating systems and various file formats. To defend against the ever-increasing and ever-evolving threats of malware, tremendous efforts have been made to propose a variety of malware detection methods that attempt to effectively and efficiently detect malware. Recent studies have shown that, on the one hand, existing ML and DL enable the superior detection of newly emerging and previously unseen malware. However, on the other hand, ML and DL models are inherently vulnerable to adversarial attacks in the form of adversarial examples, which are maliciously generated by slightly and carefully perturbing the legitimate inputs to confuse the targeted models. Basically, adversarial attacks are initially extensively studied in the domain of computer vision, and some quickly expanded to other domains, including NLP, speech recognition and even malware detection. In this paper, we focus on malware with the file format of portable executable (PE) in the family of Windows operating systems, namely Windows PE malware, as a representative case to study the adversarial attack methods in such adversarial settings. To be specific, we start by first outlining the general learning framework of Windows PE malware detection based on ML/DL and subsequently highlighting three unique challenges of performing adversarial attacks in the context of PE malware. We then conduct a comprehensive and systematic review to categorize the state-of-the-art adversarial attacks against PE malware detection, as well as corresponding defenses to increase the robustness of PE malware detection. We conclude the paper by first presenting other related attacks against Windows PE malware detection beyond the adversarial attacks and then shedding light on future research directions and opportunities.
Conversational recommendation system (CRS) is able to obtain fine-grained and dynamic user preferences based on interactive dialogue. Previous CRS assumes that the user has a clear target item. However, for many users who resort to CRS, they might not have a clear idea about what they really like. Specifically, the user may have a clear single preference for some attribute types (e.g. color) of items, while for other attribute types, the user may have multiple preferences or even no clear preferences, which leads to multiple acceptable attribute instances (e.g. black and red) of one attribute type. Therefore, the users could show their preferences over items under multiple combinations of attribute instances rather than a single item with unique combination of all attribute instances. As a result, we first propose a more realistic CRS learning setting, namely Multi-Interest Multi-round Conversational Recommendation, where users may have multiple interests in attribute instance combinations and accept multiple items with partially overlapped combinations of attribute instances. To effectively cope with the new CRS learning setting, in this paper, we propose a novel learning framework namely, Multi-Choice questions based Multi-Interest Policy Learning . In order to obtain user preferences more efficiently, the agent generates multi-choice questions rather than binary yes/no ones on specific attribute instance. Besides, we propose a union set strategy to select candidate items instead of existing intersection set strategy in order to overcome over-filtering items during the conversation. Finally, we design a Multi-Interest Policy Learning module, which utilizes captured multiple interests of the user to decide next action, either asking attribute instances or recommending items. Extensive experimental results on four datasets verify the superiority of our method for the proposed setting.
In the past decade, automatic product description generation for e-commerce have witnessed significant advancement. As the services provided by e-commerce platforms become diverse, it is necessary to dynamically adapt the patterns of descriptions generated. The selling point of products is an important type of product description for which the length should be as short as possible while still conveying key information. In addition, this kind of product description should be eye-catching to the readers. Currently, product selling points are normally written by human experts. Thus, the creation and maintenance of these contents incur high costs. These costs can be significantly reduced if product selling points can be automatically generated by machines. In this paper, we report our experience developing and deploying the Intelligent Online Selling Point Extraction (IOSPE) system to serve the recommendation system in the JD.com e-commerce platform. Since July 2020, IOSPE has become a core service for 62 key categories of products (covering more than 4 million products). So far, it has generated more than 0.1 billion selling points, thereby significantly scaling up the selling point creation operation and saving human labour. These IOSPE generated selling points have increased the click-through rate (CTR) by 1.89\% and the average duration the customers spent on the products by more than 2.03\% compared to the previous practice, which are significant improvements for such a large-scale e-commerce platform.
Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.
Considering a collection of RDF triples, the RDF-to-text generation task aims to generate a text description. Most previous methods solve this task using a sequence-to-sequence model or using a graph-based model to encode RDF triples and to generate a text sequence. Nevertheless, these approaches fail to clearly model the local and global structural information between and within RDF triples. Moreover, the previous methods also face the non-negligible problem of low faithfulness of the generated text, which seriously affects the overall performance of these models. To solve these problems, we propose a model combining two new graph-augmented structural neural encoders to jointly learn both local and global structural information in the input RDF triples. To further improve text faithfulness, we innovatively introduce a reinforcement learning (RL) reward based on information extraction (IE). We first extract triples from the generated text using a pretrained IE model and regard the correct number of the extracted triples as the additional RL reward. Experimental results on two benchmark datasets demonstrate that our proposed model outperforms the state-of-the-art baselines, and the additional reinforcement learning reward does help to improve the faithfulness of the generated text.
Knowledge graph question answering (i.e., KGQA) based on information retrieval aims to answer a question by retrieving answer from a large-scale knowledge graph. Most existing methods first roughly retrieve the knowledge subgraphs (KSG) that may contain candidate answer, and then search for the exact answer in the subgraph. However, the coarsely retrieved KSG may contain thousands of candidate nodes since the knowledge graph involved in querying is often of large scale. To tackle this problem, we first propose to partition the retrieved KSG to several smaller sub-KSGs via a new subgraph partition algorithm and then present a graph-augmented learning to rank model to select the top-ranked sub-KSGs from them. Our proposed model combines a novel subgraph matching networks to capture global interactions in both question and subgraphs and an Enhanced Bilateral Multi-Perspective Matching model to capture local interactions. Finally, we apply an answer selection model on the full KSG and the top-ranked sub-KSGs respectively to validate the effectiveness of our proposed graph-augmented learning to rank method. The experimental results on multiple benchmark datasets have demonstrated the effectiveness of our approach.
Predicting the next interaction of a short-term sequence is a challenging task in session-based recommendation (SBR).Multi-behavior session recommendation considers session sequence with multiple interaction types, such as click and purchase, to capture more effective user intention representation sufficiently.Despite the superior performance of existing multi-behavior based methods for SBR, there are still several severe limitations:(i) Almost all existing works concentrate on single target type of next behavior and fail to model multiplex behavior sessions uniformly.(ii) Previous methods also ignore the semantic relations between various next behavior and historical behavior sequence, which are significant signals to obtain current latent intention for SBR.(iii) The global cross-session item-item graph established by some existing models may incorporate semantics and context level noise for multi-behavior session-based recommendation. To overcome the limitations (i) and (ii), we propose two novel tasks for SBR, which require the incorporation of both historical behaviors and next behaviors into unified multi-behavior recommendation modeling. To this end, we design a Multi-behavior Graph Contextual Aware Network (MGCNet) for multi-behavior session-based recommendation for the two proposed tasks. Specifically, we build a multi-behavior global item transition graph based on all sessions involving all interaction types. Based on the global graph, MGCNet attaches the global interest representation to final item representation based on local contextual intention to address the limitation (iii). In the end, we utilize the next behavior information explicitly to guide the learning of general interest and current intention for SBR. Experiments on three public benchmark datasets show that MGCNet can outperform state-of-the-art models for multi-behavior session-based recommendation.
Social recommendation based on social network has achieved great success in improving the performance of recommendation system. Since social network (user-user relations) and user-item interactions are both naturally represented as graph-structured data, Graph Neural Networks (GNNs) have thus been widely applied for social recommendation. In this work, we propose an end-to-end heterogeneous global graph learning framework, namely Graph Learning Augmented Heterogeneous Graph Neural Network (GL-HGNN) for social recommendation. GL-HGNN aims to learn a heterogeneous global graph that makes full use of user-user relations, user-item interactions and item-item similarities in a unified perspective. To this end, we design a Graph Learner (GL) method to learn and optimize user-user and item-item connections separately. Moreover, we employ a Heterogeneous Graph Neural Network (HGNN) to capture the high-order complex semantic relations from our learned heterogeneous global graph. To scale up the computation of graph learning, we further present the Anchor-based Graph Learner (AGL) to reduce computational complexity. Extensive experiments on four real-world datasets demonstrate the effectiveness of our model.
Deep learning's performance has been extensively recognized recently. Graph neural networks (GNNs) are designed to deal with graph-structural data that classical deep learning does not easily manage. Since most GNNs were created using distinct theories, direct comparisons are impossible. Prior research has primarily concentrated on categorizing existing models, with little attention paid to their intrinsic connections. The purpose of this study is to establish a unified framework that integrates GNNs based on spectral graph and approximation theory. The framework incorporates a strong integration between spatial- and spectral-based GNNs while tightly associating approaches that exist within each respective domain.