This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation approach, to generate ad texts based on high-quality user reviews. To incorporate CTR objective, our model learns from online A/B test data with contrastive learning, which encourages the model to generate ad texts that obtain higher CTR. To alleviate the low-resource issue, we design a customized self-supervised objective reducing the gap between pre-training and fine-tuning. Experiments on industrial datasets show that CREATER significantly outperforms current approaches. It has been deployed online in a leading advertising platform and brings uplift on core online metrics.
Predicting user response probabilities is vital for ad ranking and bidding. We hope that predictive models can produce accurate probabilistic predictions that reflect true likelihoods. Calibration techniques aims to post-process model predictions to posterior probabilities. Field-level calibration -- which performs calibration w.r.t. to a specific field value -- is fine-grained and more practical. In this paper we propose a doubly-adaptive approach AdaCalib. It learns an isotonic function family to calibrate model predictions with the guidance of posterior statistics, and field-adaptive mechanisms are designed to ensure that the posterior is appropriate for the field value to be calibrated. Experiments verify that AdaCalib achieves significant improvement on calibration performance. It has been deployed online and beats previous approach.
Improving the resolution of magnetic resonance (MR) image data is critical to computer-aided diagnosis and brain function analysis. Higher resolution helps to capture more detailed content, but typically induces to lower signal-to-noise ratio and longer scanning time. To this end, MR image super-resolution has become a widely-interested topic in recent times. Existing works establish extensive deep models with the conventional architectures based on convolutional neural networks (CNN). In this work, to further advance this research field, we make an early effort to build a Transformer-based MR image super-resolution framework, with careful designs on exploring valuable domain prior knowledge. Specifically, we consider two-fold domain priors including the high-frequency structure prior and the inter-modality context prior, and establish a novel Transformer architecture, called Cross-modality high-frequency Transformer (Cohf-T), to introduce such priors into super-resolving the low-resolution (LR) MR images. Comprehensive experiments on two datasets indicate that Cohf-T achieves new state-of-the-art performance.
In this paper, we investigate the generalization problem of person re-identification (re-id), whose major challenge is the distribution shift on an unseen domain. As an important tool of regularizing the distribution, batch normalization (BN) has been widely used in existing methods. However, they neglect that BN is severely biased to the training domain and inevitably suffers the performance drop if directly generalized without being updated. To tackle this issue, we propose Batch Norm Test-time Adaption (BNTA), a novel re-id framework that applies the self-supervised strategy to update BN parameters adaptively. Specifically, BNTA quickly explores the domain-aware information within unlabeled target data before inference, and accordingly modulates the feature distribution normalized by BN to adapt to the target domain. This is accomplished by two designed self-supervised auxiliary tasks, namely part positioning and part nearest neighbor matching, which help the model mine the domain-aware information with respect to the structure and identity of body parts, respectively. To demonstrate the effectiveness of our method, we conduct extensive experiments on three re-id datasets and confirm the superior performance to the state-of-the-art methods.
Graph embedding based retrieval has become one of the most popular techniques in the information retrieval community and search engine industry. The classical paradigm mainly relies on the flat Euclidean geometry. In recent years, hyperbolic (negative curvature) and spherical (positive curvature) representation methods have shown their superiority to capture hierarchical and cyclic data structures respectively. However, in industrial scenarios such as e-commerce sponsored search platforms, the large-scale heterogeneous query-item-advertisement interaction graphs often have multiple structures coexisting. Existing methods either only consider a single geometry space, or combine several spaces manually, which are incapable and inflexible to model the complexity and heterogeneity in the real scenario. To tackle this challenge, we present a web-scale Adaptive Mixed-Curvature ADvertisement retrieval system (AMCAD) to automatically capture the complex and heterogeneous graph structures in non-Euclidean spaces. Specifically, entities are represented in adaptive mixed-curvature spaces, where the types and curvatures of the subspaces are trained to be optimal combinations. Besides, an attentive edge-wise space projector is designed to model the similarities between heterogeneous nodes according to local graph structures and the relation types. Moreover, to deploy AMCAD in Taobao, one of the largest ecommerce platforms with hundreds of million users, we design an efficient two-layer online retrieval framework for the task of graph based advertisement retrieval. Extensive evaluations on real-world datasets and A/B tests on online traffic are conducted to illustrate the effectiveness of the proposed system.
Machine Learning (ML) techniques have begun to dominate data analytics applications and services. Recommendation systems are a key component of online service providers. The financial industry has adopted ML to harness large volumes of data in areas such as fraud detection, risk-management, and compliance. Deep Learning is the technology behind voice-based personal assistants, etc. Deployment of ML technologies onto cloud computing infrastructures has benefited numerous aspects of our daily life. The advertising and associated online industries in particular have fuelled a rapid rise the in deployment of personal data collection and analytics tools. Traditionally, behavioural analytics relies on collecting vast amounts of data in centralised cloud infrastructure before using it to train machine learning models that allow user behaviour and preferences to be inferred. A contrasting approach, distributed data analytics, where code and models for training and inference are distributed to the places where data is collected, has been boosted by two recent, ongoing developments: increased processing power and memory capacity available in user devices at the edge of the network, such as smartphones and home assistants; and increased sensitivity to the highly intrusive nature of many of these devices and services and the attendant demands for improved privacy. Indeed, the potential for increased privacy is not the only benefit of distributing data analytics to the edges of the network: reducing the movement of large volumes of data can also improve energy efficiency, helping to ameliorate the ever increasing carbon footprint of our digital infrastructure, enabling much lower latency for service interactions than is possible when services are cloud-hosted. These approaches often introduce challenges in privacy, utility, and efficiency trade-offs, while having to ensure fruitful user engagement.
We introduce ZOOMER, a system deployed at Taobao, the largest e-commerce platform in China, for training and serving GNN-based recommendations over web-scale graphs. ZOOMER is designed for tackling two challenges presented by the massive user data at Taobao: low training/serving efficiency due to the huge scale of the graphs, and low recommendation quality due to the information overload which distracts the recommendation model from specific user intentions. ZOOMER achieves this by introducing a key concept, Region of Interests (ROI) in GNNs for recommendations, i.e., a neighborhood region in the graph with significant relevance to a strong user intention. ZOOMER narrows the focus from the whole graph and "zooms in" on the more relevant ROIs, thereby reducing the training/serving cost and mitigating the information overload at the same time. With carefully designed mechanisms, ZOOMER identifies the interest expressed by each recommendation request, constructs an ROI subgraph by sampling with respect to the interest, and guides the GNN to reweigh different parts of the ROI towards the interest by a multi-level attention module. Deployed as a large-scale distributed system, ZOOMER supports graphs with billions of nodes for training and thousands of requests per second for serving. ZOOMER achieves up to 14x speedup when downsizing sampling scales with comparable (even better) AUC performance than baseline methods. Besides, both the offline evaluation and online A/B test demonstrate the effectiveness of ZOOMER.
Graph Neural Networks (GNNs) show strong expressive power on graph data mining, by aggregating information from neighbors and using the integrated representation in the downstream tasks. The same aggregation methods and parameters for each node in a graph are used to enable the GNNs to utilize the homophily relational data. However, not all graphs are homophilic, even in the same graph, the distributions may vary significantly. Using the same convolution over all nodes may lead to the ignorance of various graph patterns. Furthermore, many existing GNNs integrate node features and structure identically, which ignores the distributions of nodes and further limits the expressive power of GNNs. To solve these problems, we propose Meta Weight Graph Neural Network (MWGNN) to adaptively construct graph convolution layers for different nodes. First, we model the Node Local Distribution (NLD) from node feature, topological structure and positional identity aspects with the Meta-Weight. Then, based on the Meta-Weight, we generate the adaptive graph convolutions to perform a node-specific weighted aggregation and boost the node representations. Finally, we design extensive experiments on real-world and synthetic benchmarks to evaluate the effectiveness of MWGNN. These experiments show the excellent expressive power of MWGNN in dealing with graph data with various distributions.
Weakly supervised temporal action localization aims to localize temporal boundaries of actions and simultaneously identify their categories with only video-level category labels. Many existing methods seek to generate pseudo labels for bridging the discrepancy between classification and localization, but usually only make use of limited contextual information for pseudo label generation. To alleviate this problem, we propose a representative snippet summarization and propagation framework. Our method seeks to mine the representative snippets in each video for propagating information between video snippets to generate better pseudo labels. For each video, its own representative snippets and the representative snippets from a memory bank are propagated to update the input features in an intra- and inter-video manner. The pseudo labels are generated from the temporal class activation maps of the updated features to rectify the predictions of the main branch. Our method obtains superior performance in comparison to the existing methods on two benchmarks, THUMOS14 and ActivityNet1.3, achieving gains as high as 1.2% in terms of average mAP on THUMOS14.
Recently, attention mechanisms have been extensively investigated in computer vision, but few of them show excellent performance on both large and mobile networks. This paper proposes Dual Rank-1 Tensor Attention Module (DRTAM), a novel residual-attention-learning-guided attention module for feed-forward convolutional neural networks. Given a 3D feature tensor map, DRTAM firstly generates three 2D feature descriptors along three axes. Then, using three descriptors, DRTAM sequentially infers two rank-1 tensor attention maps, the initial attention map and the complement attention map, combines and multiplied them to the input feature map for adaptive feature refinement(see Fig.1(c)). To generate two attention maps, DRTAM introduces rank-1 tensor attention module (RTAM) and residual descriptors extraction module (RDEM): RTAM divides each 2D feature descriptors into several chunks, and generate three factor vectors of a rank-1 tensor attention map by employing strip pooling on each chunk so that local and long-range contextual information can be captured along three dimension respectively; RDEM generates three 2D feature descriptors of the residual feature to produce the complement attention map, using three factor vectors of the initial attention map and three descriptors of the input feature. Extensive experimental results on ImageNet-1K, MS COCO and PASCAL VOC demonstrate that DRTAM achieves competitive performance on both large and mobile networks compare with other state-of-the-art attention modules.