Fairness and Transparency in Recommendation: The Users' Perspective

Though recommender systems are defined by personalization, recent work has shown the importance of additional, beyond-accuracy objectives, such as fairness. Because users often expect their recommendations to be purely personalized, these new algorithmic objectives must be communicated transparently in a fairness-aware recommender system. While explanation has a long history in recommender systems research, there has been little work that attempts to explain systems that use a fairness objective. Even though the previous work in other branches of AI has explored the use of explanations as a tool to increase fairness, this work has not been focused on recommendation. Here, we consider user perspectives of fairness-aware recommender systems and techniques for enhancing their transparency. We describe the results of an exploratory interview study that investigates user perceptions of fairness, recommender systems, and fairness-aware objectives. We propose three features -- informed by the needs of our participants -- that could improve user understanding of and trust in fairness-aware recommender systems.

Exploring User Opinions of Fairness in Recommender Systems

Algorithmic fairness for artificial intelligence has become increasingly relevant as these systems become more pervasive in society. One realm of AI, recommender systems, presents unique challenges for fairness due to trade offs between optimizing accuracy for users and fairness to providers. But what is fair in the context of recommendation--particularly when there are multiple stakeholders? In an initial exploration of this problem, we ask users what their ideas of fair treatment in recommendation might be, and why. We analyze what might cause discrepancies or changes between user's opinions towards fairness to eventually help inform the design of fairer and more transparent recommendation algorithms.